Samsung Advertising its Brand Using Pancakes During the Pancake Day

Advertising We will write a custom report sample on Samsung Advertising its Brand Using Pancakes During the Pancake Day specifically for you for only $16.05 $11/page Learn More Situation Analysis February 17, 2015 was the World Pancake Day, and thus a number of organizations took the day to advertise their brands. However, Samsung carried the day. The campaign aimed at familiarizing its customers with different brands because hostility on any product could be converted into sympathy. The self-doubters would accept the company and its products. Social media has massive following, and thus millions of potential clients would be reached via this advertisement. Objectives The Samsung’s campaign aimed at achieving three main objectives that can be evaluated using the SMART approach. Objective 1: make everyone be involved with your brand in a unique way Make popular celebrities associate with your products together with your Twitter followers. This way , with your potential customers identifying with their popular celebrities, they would also identify with your products. It also unifies everyone involved from stakeholder to customers and the employees, as there is power in unity. Objective 2: Increase sales With every commercial campaign, there is always the need to increase the number of sales, and this assertion was true in this case. The huge number of potential customers that would be reached via this platform means that a certain percentage would end up choosing Samsung as a brand. In turn, this aspect would improve the company’s market share as more customers start purchasing its products. The company has a set period of operating the business campaign of one day and it cannot be decided whether the objectives serve the short-term or the long-term objectives. Objective 3: To reach social media fans and especially Twitter This aspect could have been approached from a total percentage expected, as it will present a more realistic case scenario. Strategy The campaign was more of creating a buzz in the social media that would have everyone talking about and participating in large numbers. Social media has become one of the most powerful marketing tools due to the ever-increasing audience. Currently, the total number of social media users is close to 2 billion people, with Twitter having a market share of 288 million users. Therefore, this strategy would reach many potential clients at minimal marketing budget. The following strategy outlines how it was done: The company was able to make Pancake portraits of popular celebrities on Twitter. The fans were asked to send their pictures, which were then made into pancake forms and later retweeted for everyone to see. Winners were selected after which their pictures were recreated using the pancakes before being posted via Twitter for the world to see. In addition, the company decided to extend the releasing of pictures of some of the most famous peo ple across the world after they had appeared on a certain TV show that day. This aspect captured the attention of the fans as they identified with celebrities, which is good for business. The campaign strategy was a success as it received numerous appraisals from many celebrities and fans for the company’s different products. It captured the theme of the day and made the best out of it. The campaign captured all the Four DRIP elements, viz.Advertising Looking for report on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Differentiates – involving the public in the marketing procedures was a success. This approach stands out of the rest because in most cases, some selected individuals are involved in the marketing program. However, in this case, the public was allowed to participate. Reassures – the campaign approach targeted both potential customers and their customers with the aid of Twitter. All parties enjoyed the fun created by the pancake pictures and video portraits. Informs – the company used Twitter to inform the public of its ongoing project and brands. By creating a captivating campaign that attracted and reached millions of people, Samsung stood a good chance of letting the world know of its products. Persuades- it was in a position to tune the pubic into some amicable fun while at the same time marketing products. The most important customers who have the power to buy their products were reached through the fun induced by the pancake portraits, thus improving sales. All customers available on Twitter were able to receive the message. The timing was also on target, as many people tend to be online during holidays and special days to access discounts and other giveaways. Tactics Employed Media – the company was able to use social media, and particularly Twitter, to market its product. This aspect put it ahead of competition and engaged many public c onsumers. This strategy was also cost effective. Electronic – By using Twitter and Television, the company was able to reach the global market in a single day. The campaign was a success and it was made possible by the company engaging all the involved parties. It all started with producing picture portraits, which created fun then the marketing of products came naturally. The use of social media was ideal for the task on top of being cost effective. What could have made the campaign even better? The idea of using Twitter to pass the message was ingenious, but it would have been more success if the company used all social media platforms such as Facebook and Instagram among others because not all people are on Twitter. Sometimes, individuals tend to use only one social medium, and thus using all the social mediums to do the campaigns would be successful, as it would have reached more customers. The company should also have run the campaign for a little longer as opposed to o ne-day event. Campaigning on special days makes some customers to start judging the brand’s credibility. Overall, the company did a good job. Many people received the campaign positively. In addition, the campaign became more interesting when it received several endorsements from celebrities. Almost everyone that saw the campaign was satisfied and left a positive feedback that the company can derive satisfaction. Conclusion The campaign was undoubtedly a success and it brought forth unique creativity and innovation that captured the eyes of the public across the world. The public was engaged in a one-day fun that involved posting commentary via Twitter. In addition, the public was amused not only to see their celebrities in the pancake portraits, but also themselves being tweeted. Credited must be given to the Samsung Company for the perfect campaign. The use of social media also ensured that they reached out to a number of youthful customers who are the ideal candidates for their products. The only shortcoming is that the company chose to use Twitter only instead of using all the available social media platforms.Advertising We will write a custom report sample on Samsung Advertising its Brand Using Pancakes During the Pancake Day specifically for you for only $16.05 $11/page Learn More Appendix Campaign source: https://www.prexamples.com/2015/02/pancake-portraits-as-samsung-celebrate-pancake-day/ This report on Samsung Advertising its Brand Using Pancakes During the Pancake Day was written and submitted by user Cailyn Cruz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Geography and Fact Sheet About the Philippines

Geography and Fact Sheet About the Philippines Population: 99,900,177 (July 2010 estimate)Capital: ManilaArea: 115,830 square miles (300,000 sq km)Coastline: 22,549 miles (36,289 km)Highest Point: Mount Apo at 9,691 feet (2,954 m)The Philippines, officially called the Republic of the Philippines, is an island nation located in the  western Pacific Ocean in Southeast Asia between the Philippine Sea and the South China Sea. The country is an archipelago made up of 7,107 islands and is near the countries of Vietnam, Malaysia, and Indonesia. The Philippines has a population of just over 99 million people and it is the 12th largest country in the world. History of the Philippines In 1521, European exploration of the Philippines began when Ferdinand Magellan claimed the islands for Spain. He was killed shortly thereafter however after getting involved in tribal warfare on the islands. During the rest of the 16th century and into the 17th and 18th centuries, Christianity was introduced to the Philippines by Spanish conquistadores. During this time, the Philippines were also under the administrative control of Spanish North America and as a result, there was migration between the two areas. In 1810 though, Mexico claimed its independence from Spain and control of the Philippines went back to Spain. During Spanish rule, Roman Catholicism increased in the Philippines and a complex government was established in Manila.In the 19th century, there were numerous uprisings against Spanish control by the local population of the Philippines. For example, in 1896, Emilio Aguinaldo led a revolt against Spain. The revolt continued until 1898 when American forces defeated the Spanish at Manila Bay in May of that year during the Spanish-American War. After the defeat, Aguinaldo and the Philippines declared independence from Spain on June 12, 1898. Shortly thereafter, the islands were ceded to the United States with the Treaty of Paris.From 1899 to 1902, the Philippine-American War took place as Filipinos fought against Americ an control of the Philippines. On July 4, 1902, a Peace Proclamation ended the war but hostilities continued until 1913.In 1935, the Philippines then became a self-governing commonwealth after the Tydings-McDuffie Act. During World War II, however, the Philippines were attacked by Japan and in 1942, the islands came under Japanese control. Beginning in 1944, full-scale fighting began in the Philippines in an effort to end Japanese control. In 1945, Filipino and American forces caused Japan to surrender, but the city of Manila was largely destroyed and over one million Filipinos were killed.On July 4, 1946, the Philippines then became fully independent as the Republic of the Philippines. Following its independence, the Philippines struggled to gain political and social stability until the 1980s. During the late 1980s and into the 1990s, the Philippines began to regain stability and grow economically despite some political conspiracies in the early 2000s. Government of the Philippines Today the Philippines is considered a republic with an executive branch made up of a chief of state and a head of government - both of which are filled by the president. The legislative branch of government is made up of a bicameral Congress that consists of a Senate and House of Representatives. The judicial branch is made up of the Supreme Court, the Court of Appeals and the Sandigan-bayan. The Philippines are divided into 80 provinces and 120 charter cities for local administration. Economics and Land Use in the Philippines Today, the economy of the Philippines is growing due to its rich natural resources, workers overseas and imported products. The largest industries in the Philippines include electronics assembly, garments, footwear, pharmaceuticals, chemicals, wood products, food processing, petroleum refining ,  and fishing. Agriculture also plays a large role in the Philippines and the main products are sugarcane, coconuts, rice, corn, bananas, cassava, pineapples, mangoes, pork, eggs, beef, and fish. Geography and Climate of the Philippines The Philippines is an archipelago comprised of 7,107 islands in the South China, Philippine, Sulu, and Celebes Seas and the Luzon Strait. The topography of the islands is mostly mountainous with narrow to large coastal lowlands depending on the island. The Philippines is divided into three main geographic areas: these are Luzon, Visayas, and Mindanao. The climate of the Philippines is tropical marine with a northeast monsoon from November to April and a southwest monsoon from May to October.In addition, the Philippines, like many other tropical island nations has problems of deforestation, and soil and water pollution. The Philippines also has problems of air pollution because of large populations in its urban centers. More Facts About the Philippines Filipino is the official national language while English is the official language of government and educationLife expectancy in the Philippines is 67.6 yearsOther large cities in the Philippines include Davao City and Cebu City Sources: Central Intelligence Agency. (7 July 2010). CIA - The World Factbook - Philippines. https://www.cia.gov/library/publications/the-world-factbook/geos/rp.html Infoplease.com. (n.d.). Philippines: History, Geography, Government, and Culture - Infoplease.com. infoplease.com/country/philippines.html United States Department of State. (19 April 2010). Philippines. state.gov/r/pa/ei/bgn/2794.htm Wikipedia. (22 July 2010). Philippines - Wikipedia, the Free Encyclopedia.  https://en.wikipedia.org/wiki/Philippines

Snake Populations and Human Intervention Essay Example | Topics and Well Written Essays - 2500 words

Snake Populations and Human Intervention - Essay Example Both areas are known C. horridus habitats. Snake population sizes shall be determined for both areas from local reports of spottings in summer. Adults, young ones and neonates shall all be considered for the study. The two population sizes shall be compared. The population size from the conserved area shall serve as the control as there is supposedly no human intervention and the snakes are left in their pristine state. If the population size from the non-conserved area is larger than or the same as that from the conserved area it will be construed that the hypothesis is correct. If the converse is true the hypothesis will be proved wrong and this research study shall be considered successful. The entire study will be supplemented by a questionnaire that shall be presented to locals residing near the two survey areas. The questionnaire design will be such that information on the respondents' awareness of conservation efforts and their attitude towards the snakes can be judged. This, together with the study results can help immensely in future studies conducted to assess how snakes can co-habit with humans without friction. Taxonomy: The timber rattlesnake is a member of the almost worldwide family Viperidae. These viperids include both Old World and New World snakes that have existed since the Miocene Age (Adams, Jennifer P., 2005). Crotalinae, commonly called pit-vipers, is a sub-family comprised of 16 genera and 144 species (Adams, Jennifer P., 2005). Crotalinae members are characterized by two pitted heat sensors between the eyes and nares, hollow retractable fangs, a single row of sub-caudal scales and vertical pupils (Adams, Jennifer P., 2005). There are 33 Crotalus New World species and sub-species, of which 25 inhabit North America. The rattle and the broad head narrowing at the neck and descending into a thick heavy body most characterize this genus (Adams, Jennifer P., 2005). Distribution and Status Distribution: Timber rattlesnakes range widely from New Hampshire south to Florida, west to Texas and north again to southeast Nebraska through to southeast Minnesota (Fig. 1, Appendix) (Staff, CRACM, 2003). Despite this wide distribution timber rattlesnakes are usually found in isolated pockets to the western and northern limits of their ranges. In particular context to West Virginia, where this study will be conducted, the species ranges from the eastern panhandle through the Alleghenies south to Mingo and Mercer counties (Fig. 2, Appendix) (West Virginia Snakes, 2003). Status: Evolutionary trends have produced Crotalus horridus as a 'long-lived, slow-reproducing

Organisational Strategy & Decision Making Essay

Organisational Strategy & Decision Making - Essay Example Marketing efforts is a dynamic concept and demand company to regularly monitor and assess marketing capabilities. The assessment of the strategic and marketing position is done with the help of strategic tools and techniques like Ansoff’s matrix and Porter generic competitive strategies. The recommended strategic actions are also provided in accordance with the strategic analysis done with the help of above mentioned tools and techniques. 2 Table of Contents 3 Introduction 4 Introduction Starbucks Corporation, a global and reputed American coffee company engages in the selling of coffee, hot and cold drinks, other beverages and items such as cups, tumblers, and mugs. The coffee products of the company hold big image and reputation across the world with the market capitalisation of $40 billion and with the sales of 1.2 billion pounds (Starbucks Jumps as Profit Increases on U.S. Sales Gain 2012). Starbucks Corporation functions on the basis of mission statement-‘to inspire and nurture the human spirit, one cup and one neighbourhood at a time’ (Starbucks Corporation 2012). The company is dedicated towards sourcing finest quality coffee beans in order to deliver enriched quality coffee to its customers and known for their genuine service, pleasing atmosphere, and superior quality. The underlying essay aims at analysing and reviewing strategic position of the company in order to determine its strategic position. Internal and external audit has also been performed in order to gain idea about the internal and external environment of the company. Analysis of strategic position helps in outlining appropriate strategic action that should be adopted by the company in coming period. Internal and external audit Internal and external audit analysis of the business organisations are performed with the purpose of gaining idea about their existing capabilities and limitations. Business plans and strategies are formulated in light of assessed capabilities and limitations. In this regard, tool named SWOT analysis has been used in order to gain idea about their existing strategic capabilities. SWOT analysis represents strength, weakness, opportunities and threats. Strength and weakness analysis will represent internal audit for company while opportunities and threats will provide external audit of the company. Internal audit The most apparent strength for the company is strong brand image and identity of the company in the coffee business. Starbucks owns an impeccable and recognisable brand image in the coffee business. The strong brand image and identity facilitate the company to gain strong foothold and enters new markets across the globe. The company owns deep product portfolio with distinct features like Gourmet Coffee, regular drip coffee, Frappuccino blended coffee, and many more. The deep product portfolio enables the company to target wide customer base and delivering enriched purchase experience. The product quality and excellent customer service complements and support the existing brand image of the company (Starbucks raises 2013 forecast, defies industry trend 2012). The regular and active involvement of company in environmental and ethical practices acts as another strength for Starbucks. Eco-friendly practices related to energy conservation, climate controlling and maintenance are some of such eco-friendly practi

Is debt a bad thing. Discuss the impact of debt on the housing market Essay

Is debt a bad thing. Discuss the impact of debt on the housing market in the UK, with reference to; (a) Levels of pesonal debt (b) Rent Arrears (c) Housing Association - Essay Example The loan seeker might be badly in need of the money and will accept all the conditions of the lender. Western people generally and the UK people in particular have a have a habit of spending all the money they earned and they don’t bother much about the need of saving for the future. Whenever they are in need of a bulk amount for purchasing a home or car they will approach the banks or other financial institutions for loan. These financial institutions are ready to help everybody irrespective of their financial capabilities before the current global economic problems started. But at present most of the financial institutions have tightened the screws by enforcing strict rules and regulations for granting loans for individuals. Housing market is one of the most important sectors as far as the loan exercise is concerned. Some of the statistics available for the UK housing market in 2009 is given below. There were 6,200 first-time buyer loans for properties between the old threshold of  £125,000 and the temporary threshold of  £175,000, representing 32% of the 19,700 loans to first-time buyers in September. In addition, 7,800 first-time buyers (40%) bought properties valued below the  £125,000 original threshold. There were 7,300 home mover loans for properties between  £125,000 and  £175,000 which was 24% of the 31,000 loans to home movers in September (One third of first-time buyers make lucky stamp duty escape, 2009) It is evident from the table that the borrowing habits in the housing market go on increasing. Because of the current recession, the criteria for lending have been tightened by many financial institutions and even then the borrowing habits were not affected. House prices are skyrocketing year after year and the earnings of the ordinary people are not enough to meet even for their daily expenses. The current global financial crisis has come

Physiology of Athletes

Physiology of Athletes Extended Response 1 This is fun run is effective as it incorporates factors affecting performance.   The two competitors which participated in the long distance (14km) fun run must have used the dominant energy system which is the Aerobic Energy System even though in the certain parts of the event the ATP energy system could have been used.   The aerobic system is initiated during continuous activity and the body is then able to provide oxygen to the working muscles. The presence of oxygen allows the muscle glycogen to be broken down to form ATP, this overall process is the aerobic glycolysis. The sources of fuel for the aerobic system are carbohydrates which are broken down into glucose are either used or stored as muscle glycogen and/or the liver, fat can also be used over long periods once the glycogen fuels deplete. Compared to the ATP/PC system the production of ATP for the Aerobic System is the slowest but the most efficient , it utilises oxygen to metabolise muscle and liver glycogen as well as blood glucose and fatty acids. The duration is technically unlimited depending on the intensity and availability of oxygen, the cause of fatigue is the continuous use and depletion   of blood glucose, muscle glycogen, or fatty acids. The by-products of energy production in the aerobic energy system is water, carbon dioxide (CO2) and heat. The aerobic system takes the longest time to recovery and depending on the intensity of the activity it takes approximately 24 hours to replenish the energy stores. The two athletes must have had different physiological adaptations due to the huge difference in times as the faster athlete finished in 48 min while the slower athlete finished in 85 min. These adaptations include resting heart rate which is the minimum number of heart beats required to maintain body function at rest, in response to training the resting heart rate decreases as aerobic fitness improves because of the increased efficiency of the cardio respiratory system   meaning the heart does not need to work as hard. Other adaptations include stroke volume and cardiac output which refer to the amount of blood pumped via the left ventricle in each contraction and the amount of blood pumped each minute , in response to training the heart size will increase especially the ventricles making it possible for more powerful contractions and more blood to be discharged every contraction. A high intensity activity will need more blood meaning higher stroke volume, this is one of the factors that clarify why the competitor finished faster than the other as the trained athlete has a higher stroke volume compared to an untrained athlete.   The cardiac output also becomes more efficient as the heart rate adjusts to the body meeting the blood demands, it is proportional to stroke volume. Oxygen uptake and lung capacity are physiological adaptations, oxygen uptake (VO2 max) is the absorption and utilisation of oxygen by muscles at certain intensity, lung capacity is the amount of air that can be held within the lungs during a breadth. In response to training vital capacity increases slightly while the residual volume slightly decreases, but the total lung capacity does not change unless maximal effort activities are undertaken. Haemoglobin level is the amount of red blood cells (oxygen carriers) this is also a physiological adaptation, in response to training the haemoglobin level increases meaning the red blood cells can carry more oxygen making the athlete perform high intensity activities. Due to training another physiological adaptation that can occur is the reduction of blood pressure in the body due to the result of extensive training, blood pressure is the term used to describe the pressure of blood in the inner artery walls. Looking at all the stated physiological adaptations by the help of aerobic exercise it is clear that the faster athlete has trained extensively using a proper training program, by doing so this athletes long term body response due to the training is enhancing his ability in completing the 14km fun run faster than the slower athlete. Extended Response 2 Athletes using supplementation is often debated on the basis of how effective it is. The reason why athletes use supplements is to help the athlete achieve their nutritional needs and goals especially during competition and training. The main supplements used by athletes include vitamins, minerals, caffeine, protein supplements and creatine supplements. The point of taking vitamin supplements is to help the body release energy from food, the energy that is released is then incorporated in tissue rebuilding and metabolic regulation. The advantage of taking vitamins is that through taking antioxidants (vitamin C, E and beta-carotene) it can de-stress the athletes. The disadvantage is that if an athlete takes vitamins in high dosage it could have detrimental effects (excessive consumption if vitamin A can cause fatigue, loss of appetite, nausea and skin dryness) and in general it does not affect performance. Vitamins do not affect sports directly. By taking mineral supplements performance is maintained as the body function is regulated. The consumption of iron supplements reduce the effects of sports anaemia and the use of calcium maintains the quality of bones. Minerals are mostly used in sports to make sure the athlete performs at their peak. Protein is the supplement responsible for growth, repair and maintenance of body tissue and in most cases while performing extreme level activity can act as a energy source. Protein can repair deficient muscles, but in excess use it can contain carcinogenic additives while protein seen to be very useful it has not directly related to sport. Caffeine is an ergogenic aid which has a positive impact on metabolic processes and it is also affects the aerobic/anaerobic performance due it being a stimulant having an effect on the cognitive processes helping the alertness of an athlete. Caffeine is helpful for endurance athletes (marathon runners) due to the free fatty acids which are used on working muscles converted from fat stores and it also advocates glycogen sparing. Working muscles that use ATP-PC can derive energy through creatine supplementation. Creatine supplements helps an athlete achieve muscle hypertrophy and improves ATP resynthesis and recovery time, but if overdosed the chances of contracting renal disease and getting muscle cramps increases. Creatine supplements focuses on weightlifters and also sprinters as with it use gives explosive movements. There is a lot of evidence pursuing for the use of supplements for improved performance. This evidence includes that it can help specific athletes either who are vegetarians that lack calcium or iron in their diets or females to prevent osteoporosis later in life they may need the consumption of more calcium meeting their nutritional goals having an indirect performance enhancement. Direct performance enhancement can be achieved through the correct use of supplements, caffeine assists in fat metabolism in endurance events and improves cognitive processes, protein can be taken by strength athletes and endurance athletes due to the intensity of the activity, creatine easily allows muscle hypertrophy to be achieved and it also improves the recovery time and ATP resynthesis. Another piece of evidence is that it provide the athlete with a psychological boost improving performance (placebo effect). The use of supplements can also meet the nutritional goals of an athlete such who has defici encies (mineral/vitamin), the difference in food when travelling to a different country and not being able to maintain normal eating schedule. There is also a lot of evidence voting against the use of supplements for improved performance. Evidence includes that it may have side effects through excessive use; vitamins can cause joint and muscle pain, nausea, headaches ; creatine can cause increase chance of renal disease and muscle cramps; protein is a contributor to obesity due to the unused protein being stored as fat and can also cause renal problems. Other side effects that have an effect on performance is when consuming creatine it can cause unnecessary weight-gain creating a problem for weight based sports e.g. boxing, protein can contain carcinogenic additives and caffeine can cause a diuretic effect increasing the rate of dehydration. Another piece of evidence against supplementation is that if the body is in excess the expensive capsules/powders consumed are excreted. Creatine also cause contamination as it may contain banned substances (banned by anti-doping agencies). With the constant use of supplements the costs focused on training, equipment and diet needs shifts to the supplements causing a finance problem. For an elite sports athlete having a balanced with adequate amounts of protein, a natural source of creatine and eating foods that contain what the supplements contain sufficiently   makes the use of supplementation unnecessary however if due to certain circumstances cannot keep to the balanced diet they may turn to supplements as a short-term assistor.

David Livingstone :: History

David Livingstone David Livingstone was one of Africa’s most important explorer. He lived from 1813 to 1873. He was originally a Scottish doctor and missionary. Livingstone was born on March 19, 1813, in Blantyre, Scotland. In 1823 he began to work in a cotton-textile factory. While studying medicine in Glasgow, he also attended classes in theology, and in 1838 he offered his services to the London Missionary Society. After completing hid medical course in 1840, Livingstone was later sent as a medical missionary to South Africa. In 1841 he reached Kuruman, a settlement founded in Bechuanaland, now Botswana, by the Scottish missionary Robert Moffat. Even though the Boers, the white settler, mostly of white background were extremely hostile to him, Livingstone kept trying to make his way northward. He married Mary Moffat, daughter of Robert, in 1845. Together, the Livingstones traveled into regions where no other European had ever been to. After crossing the Kalahari Desert in 1849, he discovered Lake Ngami. In 1851, accompanied by his wife and children, he discovered the Zambezi River. On another expedition while looking for a route to the interior from the east or west coast, he traveled north from Cape Town to the Zambezi, and then west to Luanda on the Atlantic coast. Then, retracing his journey to the Zambezi, Livingstone followed the river to its mouth in the Indian Ocean, in this way discovering the great Victoria Falls in Zambezi. After Livingstone's explorations, a revision of all the contemporary maps took place. He returned in 1856 to Great Britainm, where he was already acknowledged as a great explorer. He wrote a book called Missionary Travels and Researches in South Africa which made him famous. He resigned from the missionary society, and in 1858 the British government appointed him British consul at Quelimane, what is now in Mozambique, for the east coast of Africa and commander of an expedition to explore east and central Africa. In 1859 he explored the Rovuma River and discovered Lake Chilwa. During his exploration of the country around Lake Nyasa, Livingstone became greatly concerned over the depredations on the indigenous Africans by Arab and Portuguese slave traders. In 1865, on a visit to England, he wrote Narrative of an Expedition to the Zambezi and Its Tributaries, including a condemnation of slave traders and an exposition of the commercial possibilities of the region, now mostly part of Malawi and Mozambique.